The future of marketing is here

Explore valuable insights to stay ahead in the dynamic marketing landscape. Our articles delve into emerging trends, practical strategies, and actionable insights. We simplify complex concepts, empowering you with knowledge to confidently navigate the future of marketing
Measurement

What to Make of Google's Cookie-Less Future: A Focus on First-Party Data

As Google phases out third-party cookies, learn how businesses can adapt their digital advertising strategies by embracing first-party data, ensuring effective targeting and a future-proof marketing strategy.
James Murray
April 13, 2023
Measurement

Navigating a Cookie-Less World: Effective Measurement Approaches for Digital Marketers

Discover how digital marketers can measure campaign effectiveness without relying on cookies. Learn about first-party data, multi-touch attribution, marketing mix modeling, and the benefits of agency support.
James Murray
January 16, 2023